Avant-garde is the idea of doing art/design work that is progressive and innovating but also it refers to the idea of there being a group of people being innovative. It necessitates Elitism that is it becomes less important if it becomes appealing to the public. The following sums up the term avant-garde.
Innovation [creating new stuff]
Innovation [creating new stuff]
Experimentation [process involved in order to achieve new stuff]
Originality [to copy is bad, to be original is good]Creative genius [to bring out a hidden creative depth held deep within the student]
We encourage you to develop your individual creativity to the highest level. . .
‘Concentrate on . . . .experimentation’We encourage you to develop your individual creativity to the highest level. . .
Pablo Picasso Herzog & de Meuron Sandra Buckland
Kitsch
Kitsch
Any form of art which is not avant-garde is kitsch.
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