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Sunday 11 December 2011

Fashion Communication through film

William Klein’s work in Qui etes-vaus is clearly art of fashion. Klein is a american photographer and director, famous for his ironic approach towards fashion photography. 
Klein's first venture as a movie was a french film 'who are you Polly Maggoo?'. Its an art film focusing on fashion and its excesses. It stars Dorothy McGowan who was a famous model working for Vogue etc. 
The fashion show in the film of 1966 is a  inspirational piece for me. This film portrays avant-garde fashion. Its been filmed in a very artistic and unusual architectural venue. The models instead of cat walking are on a movable and rotatory platform. This fashion show was so much ahead of its time because such dramatised and conceptual shows are to be seen now days like McQueen or Chalayan's shows. The garments are aluminium sheets which are creatively used and molded to create the silhouettes. This film truly represents the future fashion and providing a medium to represent fashion.
  
 

‘Blow up’ is a film based on David bailey a well known fashion photographer. This film shows the link of photography, film, fashion and advertisement. In this it shows Bailey’s behaviour towards models. Most interestingly the last scene is created very well. The almost transparent black sheets between the models give a very 3d and architectural affect.   

                                        

With a collection inspired by religious iconography and Florentine opulence, Gareth Pugh made his Italian fashion debut at Pitti Immagine, showcasing his clothes via a unique fashion film, created with Ruth Hogben. This film is avnat-garde and representing fashion in a surreal way. Pugh is communicating his concept and view of his collection in a medium of a film. Gareth's designs are mainly influenced by architecture and the use of dark palette. This is a fashion film specifically made to promote designers work but Klein's film was showing this industry through making a feature film. Both films show the relation of body and architecture.

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