Fashion Communication through different medias

Fashion communication through a billboard. Emporio Armani are
showing their collection through a publicly displayed medium. 

Louis Vuitton's store in New York representing fashion by a
 medium  i.e. its stores architecture.

Fashion shown on street screens. This is an effective way to
publicise your product.

Alexander McQueen's chess board catwalk show is a true rep-
resenation to communicate fashion in a very artistic and conc-
eptual way.

Usage of technology in a beautiful way to create pattern on
that garment as a blank canvas. 

Yet another beautiful show from McQueen by creating a hologram
of kate moss in a floating dress.

United Colours of Benetton
They are showing their brand meaning through this
fashion photography.

Paco Peregrin's fashion photography. I love the cage usage
in the image.

Guy Bourdins surreal and outrageous photography style is
used to portray fashion in a way. 

This image without any words pointing towards Colours of
Benetton.

Ck's perfume commercial showing another medium to show your
fashion product.

Fashion has been communicated here through a musical show
by putting on a performance.
Lady gaga's first performance on born this way, coming out of
an egg.

Gareth Pugh showing his architectural garments through his catwalk
show.

A still image from Pugh's fashion film. 

Monochrome and lineage designs

Fashion Communication

Highland Rape
‘Alexander McQueen, Highland Rape collection, Autumn/Winter 1995-6’.

McQueen’s design is a very post modern way to show an historical event through such an erratic way. Highland rape was actually the rape of Scotland by England but people thought that it is about the rape of a woman. The collection referenced the highland clearances. According to Rudolph post modernism is with no morals. In fact it was about blending and making a statement through such a way. It was about his aesthetic and his inside feeling to show it rather then creating for an international market. McQueen showed his collection in a very exposed way. It was seen as shocking and not understood. It had a negative impact on people considering the nudity and non functionality in the real world.

McQueen used leather which is a hard material. Tartan was also used which represents Scotland has got a military element to it. Because of the exposed nature the designs were considered to be non-wearable but they are so well tailored and beautiful fabrics were used that it can obviously be used in a less exposed way. 

McQueen interpreted it in an erratic way which is his way of expressing and how he felt about it. It could have been shown in different ways by different designers according to their own point of view. If he thought it was a rape then there is a relevance to show it on models on catwalk with ripped clothes. This collection may be for those who are restrained and afraid to open themselves. It is for insecure and passionate people and for those who want to make a statement, want to express themselves and are different. Are YOU?

http://www.ovion.de/blog/

Pre-Fall 2012-2013 (Street Trend)

          

Striped socks: A small but strong detail that cannot be renounced. Image via The Sartorialist.

Geometric: Tech like fabrics and asymmetrical silhouette. Image via Street Peeper.

Black simplicity: A perfect outfit with a sportish twist due to the shoes and the tech material of the dress. Image via Street Peeper.

NEIL BARRETT S/S12

Shot by experimental fashion photographer Milan Vukmirovic, the new campaign for Neil Barrett's Spring/Summer '12 collection featuring models Daga Ziober at Elite and Victor Nylander (Ford Paris) is a continuation of their first campaign. Photographed in Milan as part of their Hybrid Story (/Saga), Neil Barrett has created a new collection developed around their themes of “ripped and re-assembled” hybrid body shapes as inspiration. 

Commuun

                   

Miguel Endara

        

This remarkable artwork was composed entirely by hand and is drawn using a pointillism (or “stipple”) technique. Miguel Endara spent 210 hours and logged over 3.2 million dots in the process.

http://vimeo.com/33091687

Interior architecture

Very unique yet simple view of lines. The photographer has contributed to the unique view, the way its been captured.

Kermit Tesoro

Jenny Odell

The San Francisco-based artist creates collages by piecing together images from Google Earth.

Chalayan Math

Julian Hakes

Sculpture shoes by Victoria Spruce

Victoria Spruce and her sculptural shoes are the stars of our micro-exhibition Dezeen Platform at Dezeen Space.

Best dressed of 2011.

LIAT GINZBURG'S

Natalie Joos

16 Dec 2011 17:00 by Stockholm Street Style.
Beautiful design of the back of the shoe. A great contrast of the monochrome stripes of the top with the beautiful shorts. 

Phoebe English

  

A very unusual fabric used i.e. calico which is used during the toile process. Phoebe is used calico by bleaching it. Its a very interesting and visually pleasing way to use calico.

Fashion Communication through film

William Klein’s work in Qui etes-vaus is clearly art of fashion. Klein is a american photographer and director, famous for his ironic approach towards fashion photography. 

Klein's first venture as a movie was a french film 'who are you Polly Maggoo?'. Its an art film focusing on fashion and its excesses. It stars Dorothy McGowan who was a famous model working for Vogue etc. 

The fashion show in the film of 1966 is a  inspirational piece for me. This film portrays avant-garde fashion. Its been filmed in a very artistic and unusual architectural venue. The models instead of cat walking are on a movable and rotatory platform. This fashion show was so much ahead of its time because such dramatised and conceptual shows are to be seen now days like McQueen or Chalayan's shows. The garments are aluminium sheets which are creatively used and molded to create the silhouettes. This film truly represents the future fashion and providing a medium to represent fashion.

  

 

‘Blow up’ is a film based on David bailey a well known fashion photographer. This film shows the link of photography, film, fashion and advertisement. In this it shows Bailey’s behaviour towards models. Most interestingly the last scene is created very well. The almost transparent black sheets between the models give a very 3d and architectural affect.   

                                        

With a collection inspired by religious iconography and Florentine opulence, Gareth Pugh made his Italian fashion debut at Pitti Immagine, showcasing his clothes via a unique fashion film, created with Ruth Hogben. This film is avnat-garde and representing fashion in a surreal way. Pugh is communicating his concept and view of his collection in a medium of a film. Gareth's designs are mainly influenced by architecture and the use of dark palette. This is a fashion film specifically made to promote designers work but Klein's film was showing this industry through making a feature film. Both films show the relation of body and architecture.

My first dress design in paper.

Metallics

Heavy metal strikes a chord when looking for an alternative to the LBD.

Pixelated designs

Pixels are the essence of the F/W 2011/12 of Japanese designer Kunihiko Morinaga for the brand Anrealage.

Fashion Communication

We had a seminar based on fashion communication. It was about the ways designers communicate themselves through their creations.

During the power point presentation we were shown Hussein Chalyan’s work ‘Burka’ (1996) and were asked to give our opinions that how we feel to communicate his particular idea.

I felt that it shows different aspects of a woman that how she’s perceived in this society. I said that in simple words the woman on far right is showing the sluttery side and the one on far left is staying in limits. I supported it with an example that two women on the street one half nude and the other one covered, the nude one would be more vulnerable and exposed. The other one would be perceived by a man in a different and respected way. In a male dominating society that would happen.

My peer said nudity is only on catwalks but I think that is what these designers like Chalayan and McQueen showed. They were showing the future and people could not heck it and they were not welcomed warmly by this industry in the beginning. History repeats itself and it’s likewise with fashion. So a woman living with minimal clothes or no clothes is not far away.

My few peers thought there’s a religious point he is trying to make. A question came across like what the point is wearing that ‘Burka’ on top if you are wearing clothes underneath it. I think they may feel cold (J) or they want to stick to their culture unlike for example Britain where there’s no such culture.

If we see it from religious point of view it exactly means that it been worn to minimize the men disrespecting or seeing them as a sex tool. As I said a man always respects a woman covered over the nude one. The less seduction the less contact leads to less sex before marriage which is not allowed in some religions. It’s not allowed because it leads to many diseases and unhealthy relationships leading to increasing rate of divorce.

On this they were saying women not respected they show them in advertisement nude as sex sells on the other hand they were against my view on Chalayan’s work. I feel that is a hypocritical statement. Do you?

The Pleasures of The Damned: Guy Bourdin: The Master of Macabre

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