Assisting the Fashion video

http://vimeo.com/39306958

                      

  

Photographer - Nale Michela

Designer and stylist - Sinead O'Herlihy

Fashion Assistant - Ali Ahmar

Make up artist - Zoe Leanne Peplow

Model - Kasia Bober

COP Evaluation

Context of practice is basically to link the theory with the practical aspects of the course. Theory is based on lectures and seminars. We have to link these theories through our practical work which is produced in response to the brief.

Amongst a series of lectures we had, the ones interested me were;

Film

Photography

Avant-garde and kitsch

Graffiti

Modernism and post modernism.

The seminars in relation to these lectures were long winded and non productive. But the short essays we had to do were really helpful to understand the lectures that I have chosen for further research.

Research:

Core themes were introduced in the seminars. I chose fashion communication because the idea of communicating your individuality and concept through fashion in different ways is what this theme is about. I found the lectures relating to this theme interesting as well.

Whilst doing my research on these lectures I always linked architecture with these topics. For most of the modules my inspiration came from architecture. Architectural fashion is strong and it’s armour for the body to make it feel secure. A book called Shape shifters was a source which even enhanced my vision on this idea.       

Development:

Further research and development to link architecture, body, fashion and communicating it through a medium discussed in the lectures was my bottom line for this whole module at this point. 

The concept was created and I was not sure whether communicating it through photography or film. I realised it soon while going through ideas that to present my artefact I want something with movement. Photography would not have done justice to the concept itself.

I did a story board for the main concept of the film but tweaked few scenes while learning final cut. Final cut is a great software to use. The only problem i faced was that film is always shot landscape. I shot the second half in portrait. I found a solution to it to have multiple screen shots at once. Besides that i really enjoyed it.

I think that strong silhouettes give an edge to the body if worn as garments. It gives confidence and security. It feels free from the insecurities and imperfections. To show architectural silhouettes as garments I used card boards and created a shadow of the model dressing and undressing with those boards. As I did not had my actual garments to show which obviously would have been based on strong shapes. 

Final artefact for COP

Response to COP

An exercise was done in the studio in response to the context of practice. Paul’s response to this brief was writing a poem and written by the whole class, one or two lines in their own writing style onto a large piece of paper.   

concept development

This is the perfect imagery for my concept. The model has been photographed by Marino Sorrnti. I love the neutral background which allows focusing on the body contours. She is standing on a patch of sand which is her piece of land to survive in front of that gigantic sea. The body is in a elegant yet seductive posture. Second and third images compliment each other. Irina’s origami and structured design resembles with Coop Hammelb’s architectural work. As you can see the human form being transformed into a edgy look inspired from architecture.   

sketchbook development

Mood board for the fashion communication concept.
                     

Communicating my idea through fashion or photography.

This was the first idea for my fashion film which due to complications to achieve it I simplified this idea of film into the second one having the same concept.

This is the final and second story board for my film.

Development for my video to achieve the relevant looks and how to shoot them.

 

Film and Photogaphy

                                          

Gareth Pugh's fashion films particularly S/S 2011 was a great source of inspiration for me. It inspired to me make a film. I would prefer film on photography because it is a medium where movement involves. Its more engaging and expressive. I am totally obsessed with this image. The alignment of the two bodies, the lighting and the effortless shot is just indescribable for me. Photography is better to capture a moment even though it can still be strong but film was going to do justice with my concept. 

Fashion Illustration Magazine

http://issuu.com/ali-ahmar/docs/ali-ahmar3

Fashion illustration magazine including my avant-garde designs.

Swedish house mafias new video of the song Greyhound caught my eye by its fashion forward wardrobe of the characters. The creative interlink of technology, music and fashion is a great example of avant-garde.    

Pierre Balmain

Hussein Chalayan

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2 

Calvin Klein

Gareth pugh

Alexander Mcqueen

                             

 

                                                       

 
                                   
                                       

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